Search Engine Optimisation


Search engine optimisation marks a turning point in your websites development and the online growth of your business.With hundreds of different methods you can never be sure who to contract for the work, or even if SEO is worth doing. In order that an informed decision can be made one must first understand the principles of search engine optimisation Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.

The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date. Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners

SEO The Beginnings

The phrase "search engine optimization" probably came into use in 1997 with the first documented use of the term. At Blade Web Design we use a number of techniques to raise the profile of your website. It can be slow process as many search engines can take months to "notice" your new site, we can help to increase the chances of your site working its way up the rankings by carefully selecting key words and phrases within the design of your site. We also locate selected internet partners for you in order that mutual linking between sites can be achieved as well as submiting your site URL to many of the major search engines on a regular basis. All of this work is done behind the scenes for you so you dont need to worry about it. Unlike many companies who promise to get you to the top line of the first page of any internet search in just a few weeks, we will not make promises that are unrealistic. One of the key factors in raising your visibility is through good publicity


Thats where you come in, promote your new website to your customers at every opportunity it follows on that the more people who visit your site push up the visitor numbers which in turn increase your website's page ranking that then attracts more visitors. With years combined experience in search engine optimisation, we at Blade Web Design offer an SEO service worth its weight in gold.

We have the talent and natural ability to get websites on to the higher pages of the major search engines using ethical SEO techniques. Black hat methods are not in our vocabulary, we only use white hat and ethical methods to earn your websites way up the search engine rankings and its safe to say that our innovative approach to search engine optimisation is second to none. Black hat SEO is a class of techniques such as search engine poisoning, or spamdexing, it uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines will look for sites that employ these techniques in order to remove them from their indices. Search Engine Optimisation is an involved and time consuming process but well worth doing if your business is dependant on customers finding you through the internet, it is generaly accepted that people very rarely look further than two or three pages into the results of an internet search so you need to maxmise your chances of new and existing customers finding you Search Engine Optimisation campaign's are as unique as the business needing promotion. Just contact us for a full quotation and please remember it will be easier to add the required content to your web pages while in development rather than come back and redevelop your complete website at a later stage